Write for ONE Person, Attract MANY
I can’t tell you the number of websites I’ve visited, brochures I’ve been handed and presentations I’ve ENDURED. Sadly, a vast majority of them I walk away none the wiser as to WHAT they actually do and whether or not their product service was for me.
Needless to SAY they wasted their effort.
“We are ALL things to ALL people” is what I read. What I think is that they are AVERAGE at a lot of things.
To really get your message across, to catch my attention, to STOP me in my tracks and listen to you, WRITE FOR ME.
Here are a few pointers:
- Have a SPECIFIC person type in mind when you are writing.
- AVOID the temptation to talk about everything you can do and just emphasis one.
- Narrow the NICHE you are aiming at.
- Have a single GOAL in mind i.e. WHAT would you like me to do next?
- Be AUTHENTIC and genuine in your writing.
- HELP rather than sell.
- Its about THEM not you.
Any content you produce should be a CONVERSATION that you are having with your Prospect. A Two way conversation that has the potential to change depending on what was last said.
Have a look at your Website, Brochures and Presentations…are they part of a conversation or are YOU shouting from the rooftops?
How to GET Things Finished
There’s no shortage of things to DO.
My TO-DO list seems to be out of control.
There’s NEVER enough time.
If this sounds familiar, then you’re NOT alone.
Seems everyone I speak too is so busy these days, yet one of the biggest issues I see with STRUGGLING Entrepreneurs is that they are plenty busy but they RARELY complete anything.
Instead they do the basics to get them through and wonder why they are not GROWING.
Here’s a simple List of ideas to get you finishing stuff off for a change:
- WRITE stuff down. If you write it down, you will be more likely to do it.
- Give it a completion DATE. Be realistic but also strict on it.
- Bunch COMMON tasks and set aside a time to knock them off together.
- REWARD yourself when you finish something of significance.
- Set aside DOING time each and every week rather then just talking about it.
Its not that you set out to NOT achieve anything but I bet you feel that way about what you’ve done this year…
Be IN the Moment
Life’s passing us all by at an alarming rate and one thing I hear from most business owners is that they wish they could have more BALANCE in their life.
Most people dream of an even balance between Work, Family and SELF.
SELDOM do any Achieve this Goal
I’m not saying its impossible, its not, but it is CHALLENGING. What we have far greater and immediate control over is WHAT we choose to focus on in any one particular moment.
Here are a few places where maybe, just maybe you could get Balance and HARMONY back into your life:
- Don’t answer the phone when you are CATCHING-UP with someone over coffee.
- PLAY with your kids and don’t think about what you need to do tomorrow at work.
- LOOK up from your computer when someone is talking to you.
- Don’t check your EMAIL, Twitter or Facebook at the Dinner table.
Besides being the polite thing to do, it also allows to you DEFINE spaces in your life rather than everything blurring into one.
DISCONNECT to RE-CONNECT….
It may be as close to BALANCED as you’ll get.
Do What You LOVE
Life’s short, so why waste it doing stuff you HATE when you can do so much better doing what you LOVE.
Think about it, are you more likely to put in a bigger EFFORT on something you hate or something you love? No brainer right? Then why are there sooo many people MISERABLE in their work?
DO something about it! NO EXCUSES!
You make CHOICES in Life.
You DECIDE which door to go through.
You control your DESTINY.
I know your STUCK in a rut. I know it’s HARD. But you have to take the FIRST steps:
- Start with the SMALL things.
- Look for OPPORTUNITIES to nibble at what you want to do.
- WORK on your dream after hours, on the BUS, on the TOILET, every chance you get.
- Make TIME (STOP watching TV)
- PUSH through the lethargy of everyday.
- Start TODAY.
No-one will HAND it to you. STOP whingeing and START changing.
Success takes Work, Determination, Patience with a little Skill and Tenacity thrown in.
Does Your Story have a POINT?
One of my all time FAVOURITE lines in a Movie is from “Planes, Trains & Automobiles” (1987) when Steve Martin goes off on a rant at John Candy in their Hotel room. Steve EXPLODES into a tirade that lasts several minutes. The line I just LOVE went something like this: (more…)
Dealing with BAD Debtors
Unfortunately it’s part of being in Business. You’ll always get characters who refuse to pay or WORSE totally ignore your request for payment.
Bad Debtors are a PAIN but should be dealt with swiftly.
You can get ANGRY, upset and often extremely stressed when this occurs. It can put a strain on you and your cash flow. DON’T let it, remain focused and calm.
Here are a few tips for dealing with this INEVITABLE pest:
- Don’t take it PERSONALLY. Try and deal with the situation pragmatically and don’t let your emotions get in the way.
- Try and LISTEN to the reason behind the non payment. It may be a reflection on your product or service and use that information to improve.
- Have a clear and relatively short collection PROCESS and stick to it. For example;
- Day 1; Send a statement,
- Day 8; Send overdue notice,
- Day 15; Call the accounts payable person to discuss,
- Day 22; Having addressed any issues that may have arisen make contact again and request payment,
- Day 29; Send formal final request for payment,
- Day 43; Send to debt collectors and cease trading with that entity until resolved.
All that could occur within 45 days or less if you STICK to a process.
Special note: if the entity is not paying due to their own cash flow issues, then my approach is to NEGOTIATE a payment plan that can be met and keep in close contact to help them stick to their commitment. It’s up to you whether to continue to trade with them during that period or you may wish to halt until that payment plan is finalised or at least under control.
Remember not to let EMOTIONS or your frustration get in the way. Your objective it to get the payment, not to TARNISH your reputation.
Stay focused, Professional and always Polite.
BACK to Business Basics
I’m busy, YOU’RE busy, we’re all busy. But that doesn’t seem to stop us from being DISTRACTED by unsuspecting opportunities, ideas or shiny things.
Then before you know it, you’re so busy that NOTHING seems to get done anymore.
Are you ACHIEVING your goals?
Every now and again its healthy to step back and EVALUATE what you are doing, simplifying and or eliminating unnecessary distrations and re-focusing in what really matters in your Business (and life for that matter).
Keep going the way you are and before you know it, the end of the year will be here and you’ll be setting yet another New Year’s resolution to get more done NEXT year.
Here are a few reminders of areas that you SHOULD probably being focusing on; in no particular order:
- Are you providing the BEST possible Customer service you can?
- Are you CONSISTENTLY Marketing and driving new demand?
- Is your Sales Process EFFECTIVE and successful?
- Is your Staff happy, healthy and PRODUCTIVE?
- Is your Business Operating like a WELL oiled machine?
- Are you proactively managing your CASH FLOW?
- Are you looking after YOURSELF? How’s your health, are you paying yourself appropriately and do you have a balanced work/life?
So STOP, take a deep breath, and REVIEW.
Progress BEATS Perfection
I know it’s your BABY. I UNDERSTAND you want the best for her. You’ve worked so HARD and the last thing you want is to put something out there that just isn’t right.
I know that FEELING intimately. A single dot point out of place would drive me insane (and sometimes still does) but I have learnt a VALUABLE lesson.
It’s OK to let go.
By holding things close to my chest and EXPECTING nothing short or perfect did little but SLOW me down, decrease my productivity, increase my FRUSTRATION and reduce my ultimate achievements.
By letting GO and aiming for Progress my advancement has been dramatic.
Why don’t you TRY:
- Delegating MORE of tasks others could do.
- Give them enough direction but DON’T spend more time explaining the finer detail than necessary.
- STOP yourself when its good enough and get it out there, you can always refine and improve later.
- Set SPECIFIC timeframes to complete each task, get as close to completion as you can in that time and then move onto the next task, you can always come back to tidy up.
- DON’T let small imperfections stress you. Your customers want VALUE for money and will forgive you small deficiencies if their needs are met.